CAKE electric dirt bikes just hit New York! Aether Apparel is the first CAKE retailer in NYC! We had our own reporter there (Thanks to Michael Borrero) to casual talk with CAKE marketing director Kalle Ytterborn about Cake Kalk
It seems that all doors are opening for the Swedish brand. The day before the AETHER event, CAKE won the IF DESIGN award (a Very big deal in the Design world).
Short VIDEO from RIDE CAKE event
CAKE was included in The Current book, so it was only natural to show it on the EVENT.
You can check more information about CAKE in our articles:
RIDE CAKE website
Michael Borrero YouTube